3/23/2023 0 Comments Ip messenger![]() ![]() ![]() Benefits of Embedding IP Messaging into Your App When companies are considering adding in-app messaging, it is usually because they want to add communication between users, offer a better in-app experience or better serve their community. However, because of the close split between consumers who use SMS and IP messaging, businesses are weighing their options between going with the traditional service or the new alternative. As the adoption of IP messaging continues to rise around the world, consumers will expect more of their messaging experiences and expect them to resemble the experience and communication of IP messaging. Thanks to successful IP messaging apps such as WhatsApp, Facebook Messenger, WeChat, Kakao, and Line, consumers have become more and more accustomed to feature rich messaging that allows users to send emojis, gifs, and videos, and also see their counterpart’s read receipts and typing indicators. Messenger apps already set consumers’ expectations for messaging sky high These are complementary practices.īut the reason people switch to IP messaging is because it allows for more data control, flexibility in user conversations, functionality within your app, and a better user experience. For others, there might be some confusion about IP messaging, SMS, and the types of notifications possible.īuilding IP messaging into your app allows you to send push notifications to users outside your application AND send in app messages when the user is in your application. But, in markets like the US, UK, Germany, Canada, and others, it’s a mixed bag.įor the flush coffers of Venture-backed companies, optimizing operating costs might take second or even third chair to growth. Where the cost of SMS is a blocker, IP messaging dominates because SMS is nearly 10X more expensive. Why are developed markets slow adopters of IP messaging technology, if it is cheaper and more adaptable than SMS? While IP messaging or OTT in-app messaging is quickly gaining ground on SMS, the text-based messaging service is still widely popular in many developed markets around the world like the US, Canada, France, UK, Australia and others. IP Messaging - Global AdoptionĪccording to the GSMA Intelligence Consumer Survey 2016, IP messaging was used more than SMS (Short Message Service) in 27 of the 56 markets surveyed, with Asian, Middle Eastern, and South and Central American markets showing the highest adoption rate.
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